The creative reuse of material waste from production – that which would otherwise end up in a landfill – inspired the Italian brand Adrenalina’s Salone del Mobile 2024 exhibition earlier this year, where the company introduced four furniture collections. The Agorà space was designed as a communal square of sorts, a place to rethink collective spaces, creativity, and sharing.
Agorà can be categorized as “temporary circular architecture,” highlighting Adrenalina’s dedication to ethics and environmental responsibility through minimizing the production of waste using circular economy practices. The brand’s designers and art directors, Debonademeo Studio, created colonnades and porticoes from the cardboard tubes seating fabric is rolled around. Destined for the trash, they find new value as architectural materials. The new collections, designed for homes, offices, museums, and hotels, were presented on the space’s simple concrete floor, taking further initiative towards creating less waste.
Keep reading to discover the Nefelibata system, Ombra sofas and armchairs, North Light modular tables, and the Nubia series of seats and armchairs.
Debonademeo Studio shows off their product design chops in Nubia, a family of chairs that bind form and function as they invite you to take a load off in the depths of their organic shapes.
The Nefelibata series, designed by Stormo Studio, is the opposite of rigid, with smooth curves that flow and stretch across a space as if completely unencumbered by conventional furniture design direction.
Vladislav Tolochko’s North Light modular table takes a cue from the beguiling aurora borealis and the phenomenon’s ever-changing, undulating color composition. Soft curves and a gently shifting palette captures the magic and translates the beauty into something more tangible.
The elegant geometries of Gae Avitabile’s Ombra sofas and armchairs amplify their presence through numbers. Designed to work alone or as a set of four, the armchairs allow their occupant to feel safely surrounded while remaining part of the larger group.
Accompanying the four new collections is a reinterpreted Passepartout family, designed by Debonademeo Studio, that’s been updated with new sound absorbing acoustics in collaboration with Slalom.
To learn more about the latest from Adrenalina, visit adrenalina.it.
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